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Now Raising  ·  Pre-Seed 2026  ·  Building the SC Connect™ Platform First

Serenity
Creek

One Login. Every Caregiver, Family Member, and Provider  ·  In Sync.

"Walk into almost any senior living community in America and you will find the same thing: a binder, a landline, and a fax machine standing between a resident and the people who love them. SC Connect™ replaces all three. We are building the software first, proving it works with real operators, and using that foundation to open Serenity Creek's own flagship wellness community next."

100K+
Disconnected Communities
6 Mo
Build, Test & Launch
10 yrs
Inside Clinical EHR Systems
$500K
Pre-Seed Raise

Right now: finishing the SC Connect™ build and onboarding pilot operators · the Serenity Creek community follows once the platform is proven

00 — The Problem

Senior care runs on a binder
and a landline.

Over 100,000 personal care homes and senior living communities operate in the United States today. The vast majority still coordinate care the way they did 30 years ago — paper charts, phone trees, and a fax machine for anything that needs to leave the building. A family member finds out something happened only if someone remembers to call. A caregiver who notices a change has no fast way to flag it. And when a resident needs to see a specialist, their history travels by fax — or doesn’t travel at all.

Families Are Always Behind

No live visibility into how a parent or grandparent is actually doing. Updates arrive late, secondhand, or not at all — until something goes wrong.

Caregivers Have No Fast Lane

A caregiver who spots a problem has to track down a supervisor in person or by phone. There is no system that turns an observation into an immediate, trackable alert.

Records Don’t Travel

When a resident is sent to a hospital or specialist, their care history doesn’t move with them in real time. Critical context gets lost exactly when it matters most.

Enterprise Software Skips Them

The big EHR platforms are built and priced for hospital systems and large operators. The small and mid-size communities — the majority of this market — are left with spreadsheets and sticky notes.

00.5 — Leadership Architecture

Leadership, Advisors
& Growth Infrastructure

Intentionally assembled. Strategically growing.

Use the arrows to browse · click a photo for the full profile

Kiarra Smith
Kiarra Smith
Founder & Chief Executive Officer
Founder
Founding COO
Founding COO
Chief Operating Officer — Actively Recruiting
Actively Recruiting
Founding CTO
Founding CTO
Chief Technology Officer — Actively Recruiting
Actively Recruiting
James McKnight
James McKnight
Founding Partner — Real Estate & Healthcare IT
Founding Partner
Vanishnavi Bhavle
Vanishnavi Bhavle
AI & Digital Transformation Partner
Build Partner
Advisory Network — In Assembly
🏠
Senior Living &
Aging Services
🏗
Real Estate
Development
📉
Capital Markets
& Private Equity
⚖
Healthcare
Compliance
🔒
Technology
& Innovation

“Serenity Creek is intentionally assembling a world-class leadership and advisory network to support responsible growth, operational excellence, and long-term value creation.”

Why Serenity Creek
Will Win

Five pillars. One integrated platform. No competitor has all five.

Serenity
Creek
Platform
🏠
Community
  • Connection over isolation
  • Purpose-driven living
  • Resident engagement programs
  • Belonging by design
🤝
Personal Care
  • Tier 1 & Tier 2 support
  • Companion care
  • Medication reminders
  • Housekeeping & transportation
  • Concierge assistance
🌿
Wellness
  • Physical wellness programs
  • Emotional & mental wellness
  • Social connection programming
  • Lifestyle & longevity support
💻
Technology
  • Resident Operating System
  • Blockchain-secured EHR
  • Community Hub dashboard
  • Family communication tools
  • Wellness analytics & AI
📈
Scalable Operations
  • Replicable community playbooks
  • Staffing & training systems
  • 6 deployment structures
  • National expansion model

“Most competitors offer housing. Serenity Creek delivers a connected ecosystem of living, support, wellness, and technology.”

Building the Future
of Aging-In-Place

The gap is real. The solution is Serenity Creek.

Current Reality
😧 Isolation & loneliness epidemic
💥 Caregiver & family burnout
🧰 Fragmented, reactive care
📈 Rising healthcare costs
👣 73M boomers with nowhere to go
❌ No technology-enabled community model
☷
Serenity Creek
Community Technology Care Wellness Connection
The Serenity Future
💡 Residents thrive longer with purpose
💓 Families stay connected & at peace
🏠 Communities become healthier
🥊 Care becomes proactive & preventive
💻 Technology supports independence
✨ Aging redefined by dignity & joy

“We believe aging should be defined by dignity, connection, wellness, and purpose — not isolation.”

01 — Phase 1: SC Connect™

One platform.
Every person in the loop.

This is what we are building, and this raise funds it start to finish. We are developing SC Connect™ with Heaptrace Technology, targeting the gap that Epic, Cerner, and the major EHR vendors have left wide open: the tens of thousands of small and mid-size senior living operators who cannot justify enterprise software pricing, cannot wait six months for implementation, and don’t have an internal IT team. Competing platforms in this segment charge $4–$15 per bed, per month — and most still don’t solve real-time family visibility or caregiver escalation. We priced and built around what this market actually needs and can actually afford.

Three Layers. One Platform. No Competitor Has All Three.
🏠
Resident Layer
Seamless. Transparent.
Connected.
  • ✓  Blockchain-secured health record — tamper-proof, audit-logged
  • ✓  HL7/FHIR interoperability — records follow the resident to any hospital instantly
  • ✓  Family portal — real-time check-in, wellness updates, direct messaging, 24/7
  • ✓  Smart home integration — lighting, temperature, smart locks in one resident profile
  • ✓  AI wellness insights — pattern recognition flags changes before they become crises
🩹
Caregiver Layer
Report. Alert. Escalate.
Automatically.
  • ✓  Mobile incident reporting — caregiver logs event; alert auto-populates management queue
  • ✓  No phone tag, no paper logs, no missed handoffs — structured digital escalation
  • ✓  Shift notes tied to resident profile — every caregiver sees the full picture
  • ✓  Medication reminders with confirmation logging — no missed doses, full audit trail
  • ✓  Wellness program reporting — attendance, engagement, and outcome data auto-captured
📈
Management Layer
Live. Proactive.
Never Reactive.
  • ✓  3D community map — every resident home, live status, color-coded alert system
  • ✓  Caregiver alerts auto-populate in management queue — zero friction escalation
  • ✓  Occupancy, EBITDA, and wellness metrics on one dashboard — bed-level visibility
  • ✓  Staffing schedules, shift coverage gaps, and overtime alerts — workforce in real time
  • ✓  Regulatory audit logs — HIPAA-compliant record of every interaction, every decision

“Epic charges $1M+ to implement. Cerner requires an IT department most small operators don’t have. SC Connect™ deploys in days, prices at $8–$18 per bed per month — right in line with what this market already pays — and comes with Kiarra personally training the staff. That is the hook. That is why they switch.”

Serenity Community Hub — 3D Map View
IN DEVELOPMENT
Community Hub — 3D Live Map

Every home on the map. Every resident status at a glance. Green means all clear. Red means urgent assistance needed. Staff know exactly where to be — before it becomes a crisis.

SC Connect™ Multi-Panel Analytics Dashboard
Resident Health Portal & Clinical Analytics

Comprehensive health timelines, AI-driven fall risk predictions, vital signs tracking, care team notes, medication management, and community wellness analytics — all in one unified interface.

Serenity Community Map, Scheduling & Resident Profile
Community Map, Scheduling & Resident Profiles

ADA-compliant community map, staff/resident scheduling hub, real-time communications, smart home integration, AI-driven care plans, and the Tiny House Resource Hub — all connected.

The Flywheel — Why Real Estate and Technology Are One Business
SC Connect™ Launches
Pilot operators onboard. Real-time alerts, family portal, and records sync running live in their facilities.
→
Recurring Revenue Builds
Per-bed licensing fees compound monthly. Kiarra’s trained network closes warm leads. ARR grows at 70%+ gross margin.
→
Platform Proven at Scale
Dozens of operators running SC Connect™ daily. Real usage data. Real retention numbers. Real case studies.
→
Flagship Community Opens
Serenity Creek’s own community launches with SC Connect™ running natively — the proof made physical.
→
Network Effect Compounds
More operators on the platform means more data, sharper AI, and a moat competitors cannot replicate.
🔒

Blockchain-Secured Records

Immutable, transparent, transferable to any hospital via API. In partnership with a 15-year healthcare blockchain firm.

📈

AI-Driven Predictions

Fall risk alerts, care plan recommendations, wellness trend analysis — surfaced before situations escalate.

🏠

Smart Home Integration

Lighting, temperature, smart locks — all managed within the resident profile. Technology that quietly supports independence.

💻

Priced for the Market That Needs It

$8–$18 per bed, per month — competitive with existing assisted living software, but with real-time family and caregiver visibility nobody else offers at this price point.

In Build
Dedicated DevOps Team

Active development underway with Heaptrace Technology — AI, SaaS, and cloud infrastructure specialists. Blockchain backend scoped with a 15-year healthcare blockchain partner. Not a concept — a product in build.

$8–$18
Per Bed, Per Month

In line with market pricing for senior living software ($4–$15/bed industry range), priced for real-time family and caregiver features competitors don’t offer.

10+
Years Inside These Systems

Epic, Cerner, Athena, Oracle, Abbott Labs, UPMC — Kiarra has built and configured EHR systems for a decade. SC Connect™ is lived expertise.

Revenue Before the First Community Opens

Technology moves faster than real estate. SC Connect™ is designed to reach market and generate licensing revenue from existing operators before a single home is constructed — validating the platform and generating early ARR that strengthens the Series A valuation.

01c — The Mechanism

How SC Connect™ Works

One action updates the entire ecosystem. No double entry. No phone tag. No delay.

🩹
Caregiver Clocks In
↓
🏠
Morning Wellness Check
↓
📝
Care Note Entered
↓
⚡
SC Connect™ Processes Update
↓
📱
Family Notification Sent
🔧
Maintenance Ticket Updated
📊
Executive Dashboard Updated
🌐
Community Analytics Updated
📱 A Family Member’s Phone — At Home
9:41 📶 📷 🔋
9:41
Friday, June 20

Residents. Caregivers. Families. Operations.
Connected Through SC Connect™.

01d — The Full Platform

SC Connect™
The Operating System for Aging Communities.

This is not a mockup. Click through SC Connect™ the way a community manager, caregiver, or family member would — every module, populated with realistic data, built to show investors exactly what we are building before it is finished.

🌐 Worldwide Cloud Deployment ☁ No On-Site Hardware Required ⚡ Deploys in Days, Not Months
app.sc-connect.com / sandy-springs-community
Live Demo Environment
Investor Demo
✨Serenity Intelligence™NEW
Modules
🏠Community Hub
👤Resident Profile
🌐Family Network
📋Care Plans
💊Medication Reminders
🛡Insurance1
💰Billing
🎧Support Center3
✨Serenity Intelligence™ Modules
📱Communication Platform
Manager Access
💼Workforce Management
LIVE · Processing Real-Time Community Data
Analyzing resident engagement patterns…
9:41:00 AM
✨ Serenity Intelligence™
The Intelligence Layer Behind Every Module

SC Connect™ is not just an EHR. It is a Community Operating System for Aging Communities — and Serenity Intelligence™ is the proprietary layer that powers recommendations, scoring, matching, and predictive insight across every screen in this platform.

0
Community Thrive Score™
0
Community Health Score™
0%
Family Engagement™
0%
Move-In Success™
🌟 Thrive Score™● Live
Proprietary resident wellbeing score · 0–100 · built from family engagement, participation, dining, transportation, wellness, and medication reminder compliance
Eleanor Vance
0 ▲
Robert Chen
0 ▼
Margaret O'Brien
0 ▲
Patricia Alvarez
0 ▼
Ruth Goldman
0 ▲
🤝 Resident Match Engine™
Intelligent home placement recommendations based on mobility, lifestyle, social preferences, and family visitation patterns
Prospective Resident — Intake Profile #2026-114
Home 09 94% Compatible
  • Shared interest: gardening & music
  • Preferred quiet wing, low foot traffic
  • Pet-friendly home, resident has a cat
  • Family visits 3x/week — close to visitor parking
Home 0388%
Home 0681%
📱 Family Pulse™● Live
Family engagement intelligence
0
Portal Logins (30d)
0
Avg Visits / Month
⚠
Disengagement Alert
Whitfield Family (James, Home 04) — No portal login in 18 days, down from weekly average
🧬 Community DNA™● Live
Community relationship intelligence
0
Friend Groups
0
Dining Groups
Eleanor Vance & Ruth GoldmanGarden Club, weekly tea
Margaret O'Brien & Walter BriggsChess, morning walks
🎉 Move-In Success Predictor™● Live
Tracking successful resident integration
Henry Lin18 daysScore 88Low Risk
Grace Park12 daysScore 91Low Risk
📊 Community Pulse™● Live
Executive intelligence dashboard
Occupancy0%
Happiness0/10
Dining Use0%
Transport Use0%
💡 Opportunity Engine™● Generating
Outcome-based recommendations to improve resident wellbeing and reduce family burden. The objective is quality-of-life optimization, not sales.
Transportation Package
Thrive Score™ +6
Robert Chen, Home 02
Why: Required transportation support 8 times in the last 30 days.
  • 12 hours returned to family monthly
  • Reduced missed appointments
  • Increased community participation
Dining Companion Program
Thrive Score™ +9
Patricia Alvarez, Home 07
Why: Dining participation down 40% over 2 weeks; correlates with recent low appetite notes.
  • Improved nutrition tracking
  • Earlier detection of wellness changes
  • Increased social engagement
Wellness Companion Visits
Thrive Score™ +5
James Whitfield, Home 04
Why: Family portal engagement dropped 60% in 18 days; resident may benefit from additional check-ins.
  • Earlier family re-engagement
  • Reduced isolation risk
  • Proactive family communication
Serenity Intelligence™, Thrive Score™, Resident Match Engine™, Family Pulse™, Community DNA™, Move-In Success Predictor™, Community Pulse™, and Opportunity Engine™ are proprietary technologies developed exclusively for Serenity Creek.
Community Hub
Live Digital Twin · Sandy Springs Community · 11 residents across 9 homes
8 Safe 3 Needs Attention
Resident Profile
Select a resident from Community Hub, or choose below
—
Age / DOB—
Move-In Date—
Home Assignment—
Care Level—
Emergency Contact—
Primary Physician—
—
Wellness Score
—
Medication Compliance
—
Family Engagement
—
Fall Risk Score
Quick Actions
🏥 Doctors & Associated Facilities
Facility / RoleProviderLast VisitStatus
Primary Care—Jun 14, 2026Active
CardiologyDr. Marcus Webb, Piedmont Heart InstituteMay 30, 2026Active
Dialysis Lab CenterSandy Springs Renal CareJun 18, 2026N/A — Not Required
Physical TherapyAtlanta Rehab PartnersJun 19, 2026Active
Connect to External EMR
Sync records seamlessly so every provider sees the same up-to-date care picture.
🧑 Resident Care Team
Sarah Mitchell
Sarah Mitchell
Lead Caregiver · 6 yrs experience
● Clocked In
Marcus Webb
Marcus Webb
Caregiver · 3 yrs experience
Backup Coverage
🔧 Active Maintenance Requests — This Home

No active maintenance requests for this home.

🔗
Connect External EMR

Select a record system to securely sync this resident’s chart. SC Connect™ transmits encrypted data so every provider works from the same up-to-date record — no faxing, no duplicate entry.

Family Network
Family tree & relationship access for Eleanor Vance · Home 01
Eleanor Vance
Eleanor Vance
Resident
Patricia Vance-Hill
Patricia Vance-Hill
Daughter
(404) 555-0142
patricia.hill@email.com
Emergency ContactPOA — Healthcare
❤
Michael Hill
Michael Hill
Son-In-Law
(404) 555-0143
michael.hill@email.com
Secondary Contact
Olivia Hill
Olivia Hill
Granddaughter
Portal Access
Connor Hill
Connor Hill
Grandson
Portal Access
91%
Family Engagement Score
4
Active Family Portal Users
12
Visits / Calls This Month
📱 Family Connect™ Portal — Message Center

Reach out directly to emergency contacts, or review messages family members have sent in.

Patricia Vance-Hill · 10:18 AM
Thank you for the update on Mom’s physical therapy! Glad to hear she’s doing well.
Sarah Mitchell, Caregiver · 10:22 AM
Of course! She had a great session today and even joined the gardening group afterward.
Michael Hill · 1:05 PM
We’ll be visiting this Friday around 10am — just wanted to confirm that still works.
Care Plans
Eleanor Vance · Home 01 · Updated June 19, 2026
Care Goals
Maintain independent mobility88%
Increase social engagement to 4x/week72%
Stabilize blood pressure within target range65%
Interventions
  • Weekly physical therapy — balance and strength training
  • Daily medication reminder via SC Connect™ companion check-in
  • Bi-weekly nutrition consultation with community dietitian
Risk Indicators
Fall Risk
Low
Nutrition Risk
Low
Memory Care Risk
Low
Hospitalization Risk
Low
Recent Assessments
Fall Risk AssessmentJun 12, 2026Low Risk
Cognitive Screening (MMSE)May 28, 202628/30
Nutrition Risk ScreeningJun 1, 2026Low Risk
Progress Notes
June 19, 2026 · Sarah Mitchell, Caregiver

Eleanor participated actively in morning garden therapy. Mood positive, mobility steady.

June 17, 2026 · Dr. Aisha Roberts

Routine check-in. Blood pressure trending well within target. Continue current plan.

📅 Eleanor’s Weekly Schedule
Mon
9:00 AM
Wellness Therapy Visit
2:00 PM
Family Video Call
Tue
10:30 AM
Dining Reservation
Wed
11:00 AM
Provider Telehealth (Referred)
Thu
1:00 PM
Garden Hour
Fri
10:00 AM
Family Visit
Sat
11:00 AM
Social Hour

This resident’s personal calendar — visible to family, caregivers, and the resident’s own portal.

Medication Reminder Service
Eleanor Vance · Home 01 · Non-clinical reminder support, Phase 2
✓ Reminder Compliance Tracking Active

SC Connect™ sends scheduled medication reminders and logs acknowledgment — it does not administer medication or provide clinical oversight during Phase 2.

Medication ReminderReminder SchedulePrescribing ProviderPharmacy on FileNext ReminderReminder Compliance
LisinoprilOnce Daily — MorningDr. Aisha RobertsCVS Sandy SpringsTomorrow, 8:00 AM98%
MetforminTwice DailyDr. Aisha RobertsCVS Sandy SpringsToday, 6:00 PM94%
AtorvastatinOnce Daily — EveningDr. Aisha RobertsCVS Sandy SpringsToday, 8:00 PM96%
Vitamin D3Once DailyDr. Aisha RobertsCVS Sandy SpringsTomorrow, 8:00 AM100%
97%
Avg Reminder Compliance
0
Missed Reminders (7 Days)
4
Active Medication Wellness Support
Insurance
Eleanor Vance · Coverage & eligibility
Plan TypeProviderPolicy IDStatus
Medicare Part A & BCenters for Medicare & MedicaidXXX-XX-4471Active
Medicare Supplement Plan GBlue Cross Blue ShieldBC-88291Active
Long Term Care InsuranceGenworth FinancialGW-LTC-22841Active
VA Aid & Attendance BenefitDepartment of Veterans AffairsVA-PEND-0093Pending
Claims Tracking
DateServiceAmountStatus
Jun 14, 2026Physical Therapy — 4 sessions$680Paid
Jun 8, 2026Telehealth Consultation$145Paid
Jun 19, 2026Nutrition Consultation$120Pending
4
Active Coverage Plans
$945
Reimbursed This Month
1
Pending Renewal
Billing & Practice Management
All residents · click a resident to view invoices & claims
$53.7K
Total Monthly Billed
97.8%
Collections Rate
$945
3rd-Party Referrals Pending
2
Accounts Past Due
ResidentHomeMonthly TotalStatus
Eleanor Eleanor Margaret Vance Home 01 $4,883 Current
Robert Robert Allen Chen Home 02 Rm A $4,883 Past Due
Henry Henry Tomas Lin Home 02 Rm B $4,883 Current
Margaret Margaret Louise O'Brien Home 03 $4,883 Current
James James Edward Whitfield Home 04 $4,883 Past Due
Dorothy Dorothy Anne Kim Home 05 Rm A $4,883 Current
Grace Grace Min-Sook Park Home 05 Rm B $4,883 Current
Harold Harold David Jennings Home 06 $4,883 Current
Patricia Patricia Rose Alvarez Home 07 $4,883 Past Due
Walter Walter Lee Briggs Home 08 $4,883 Current
Ruth Ruth Esther Goldman Home 09 $4,883 Current
Workforce Management
Manager-only · staffing, maintenance, and executive operations in one place
Sarah Mitchell
Sarah Mitchell
Lead Caregiver
★★★★½★ 4.9 (142 ratings · families & staff)
Specializes In
Dementia CareWound CareFamily Communication

Known for calm, steady communication with anxious family members during health changes.

Experience6 yrs
Assigned4 residents
Primary Shift7:00 AM–3:00 PM
2nd Choice Shift3:00 PM–11:00 PM
● Clocked In
Marcus Webb
Marcus Webb
Caregiver
★★★★½★ 4.7 (89 ratings · families & staff)
Specializes In
Mobility SupportMedication RemindersPhysical Therapy Escort

Strong hands-on mobility support; residents consistently note his patience during PT escorts.

Experience3 yrs
Assigned3 residents
Primary Shift7:00 AM–3:00 PM
2nd Choice Shift11:00 PM–7:00 AM
● Clocked In
Priya Patel
Priya Patel
Caregiver
★★★★½★ 4.8 (104 ratings · families & staff)
Specializes In
Social EngagementDining SupportActivity Coordination

Drives community participation — residents she supports show the highest activity engagement scores.

Experience4 yrs
Assigned3 residents
Primary Shift3:00 PM–11:00 PM
2nd Choice Shift7:00 AM–3:00 PM
● Scheduled
8
Total Staff
88%
Staff Utilization
0%
Agency Coverage
3.5
Overtime Hrs This Week
📅 Staff Schedule — Drag a Caregiver onto a Day, Then Assign a Resident

Drag any caregiver chip below onto a day column to schedule their shift. You’ll then be asked which resident to assign them to.

Sarah Mitchell Sarah Mitchell
Marcus Webb Marcus Webb
Priya Patel Priya Patel
Mon
Tue
Wed
Thu
Fri
Sat
Sun
🧑
Assign Resident

Which resident should this caregiver be assigned to for this shift?

TicketItemHomeCategoryPriorityStatusETA
WO-2241Bathroom Grab Bar RepairHome 04ADA ComplianceHighIn ProgressToday, 2:15 PM
WO-2238HVAC Filter ReplacementHome 03HVACLowOpenJun 22, 2026
WO-2235Smart Lock BatteryHome 06ElectricalMediumResolvedCompleted
WO-2230Garden Path ResurfacingCommon AreaLandscapeLowOpenJul 1, 2026
2
Open Tickets
1
In Progress
5
Resolved This Week
100%
ADA Compliance

Internal communication between caregivers, maintenance, and management — separate from the Family Connect™ portal.

Sarah Mitchell Sarah Mitchell, Lead Caregiver · 8:40 AM
Robert in Home 02 reported feeling dizzy this morning. I’ve flagged it for his physician and I’m heading over now to check on him.
Kiarra Smith, Management · 8:42 AM
Thank you for the quick flag. Keep me posted — let’s loop in his physician if it doesn’t resolve by 11.
Marcus Webb Marcus Webb, Caregiver · 1:50 PM
Bathroom grab bar in Home 04 is loose — submitted a maintenance ticket, marked high priority for James’s safety.
Kiarra Smith, Management · 1:52 PM
Good catch. Maintenance has been notified, ETA logged. Nice work staying ahead of it.
87%
Occupancy Rate
3
Move-Ins (MTD)
1
Move-Outs (MTD)
$53.7K
Monthly Revenue
97.8%
Collections Rate
8
Claims Pending
94%
Staffing Coverage
88%
Caregiver Utilization
2
Maintenance Backlog
9.1
Resident Satisfaction
8.8
Family Satisfaction
42%
Net Operating Margin
This Is the Same Platform That Licenses to Other Operators

Every metric on this dashboard — occupancy, revenue, staffing, satisfaction — runs on SC Connect™. The exact same operating system community managers see here is what we license to third-party senior living operators for $8–$18 per bed, per month.

Support Center
All requests across the community
TicketCategorySubjectRequesterStatusDate
ST-991Family RequestUpdate emergency contact infoPatricia Vance-HillResolvedJun 18, 2026
ST-993TransportationSchedule ride to specialist appointmentSarah MitchellAssignedJun 19, 2026
ST-994MaintenanceBathroom grab bar repairSystem (Auto)EscalatedJun 19, 2026
ST-995DiningDietary restriction updateDorothy KimOpenJun 20, 2026
1
Open
1
Assigned
1
Escalated
1
Resolved Today
Serenity Intelligence™
Predictive wellness intelligence · Community-wide
7-Week Wellness Index Trend
8.1
Wellness Index
84%
Social Engagement
93%
Medication Reminder Compliance
78%
Activity Participation
87%
Family Interaction
62%
Transportation Usage
71%
Care Utilization
14%
Hospitalization Risk
Predictive Indicators

Serenity Intelligence™ surfaces wellness patterns for staff awareness — flagging early signals like irregular sleep, reduced social engagement, or missed medication reminders before they become incidents. The system informs; trained, non-clinical staff decide when to escalate to a resident’s own physician.

2 Residents Flagged for Review 7 Residents Trending Positive
🗺 Serenity Creek Care Model — Phased Roadmap
Phase 2 · Now
Community & Wellness
  • Community Living
  • Wellness Programming
  • Transportation
  • Medication Reminders
  • Dining Programs
  • Family Portal & SC Connect™
No direct home health, skilled nursing, personal care aides, or clinical services.
Phase 3
Expanded Wellness
  • Expanded Wellness Programming
  • Care Coordination
  • Remote Monitoring
  • Provider Partnerships
Phase 4
Serenity Home Health™
  • Personal Care
  • Home Health Services
  • Expanded Care Delivery
Communication & Televisit Platform
SC Connect™ — connecting residents, families, caregivers, and providers across web, mobile, and in-room devices
9:41 AM📶 🔋 100%
⌄
Notifications
Family Video Connect™
Patricia Vance-Hill is calling Eleanor…
Now
SC Connect™
Scheduled visit reminder: Patricia at 2:00 PM today
12m ago
Family Pulse™
Olivia & Connor Hill viewed Eleanor’s profile
1h ago
Family Video Connect™
👤
Contacts
📅
Scheduled
📞
Call History
🚨
Emergency
Quick Call
Patricia Vance-Hill
Daughter · One-touch call
📹
Patricia Vance-Hill
Daughter
📹
👤
Michael Hill
Son-In-Law
📹
👤
Olivia & Connor Hill
Grandchildren
📹
Today
Patricia — 2:00 PM
Recurring weekly visit
Sat
Olivia & Connor — 11:00 AM
Weekend family gathering
Yesterday
Patricia Vance-Hill
12 min
Jun 18
Michael Hill
8 min
Jun 16
Olivia & Connor Hill
15 min
🚨 Emergency Family Connect
Instantly reaches all emergency contacts and the on-site caregiver simultaneously.
Patricia Vance-Hill
You
00:00
🎤
📹
☎
👤
📹
📞
🏠
Family Video Connect™

Residents and authorized family members start secure video calls directly through SC Connect™ — one touch, no app-juggling. Tap the camera icon or a contact to start a live call.

  • One-Touch Video Calling
  • Scheduled & Recurring Family Visits
  • Family Contact Directory
  • Call History
  • Emergency Family Connect
Coming: Photo Sharing · Voice Messages · Virtual Family Gatherings
9:41 AM📶 🔋 100%
⌄
Notifications
Telehealth Connect™
Dr. Aisha Roberts is ready to begin your visit
Now
SC Connect™
Lab results from Jun 10 are now available
25m ago
Records
Medication list synced from Dr. Webb’s office
2h ago
Telehealth Connect™
🩺
Providers
📅
Schedule
📋
Visit Notes
📁
Records
Upcoming Visit
Dr. Aisha Roberts
Primary Care · Starting now
🏥
Dr. Aisha Roberts
Primary Care
🏥
Dr. Marcus Webb
Cardiology
🏥
🩺
Dr. Karen Ito
Geriatric Medicine
🏥
Today
Dr. Roberts — 9:45 AM
Primary Care Check-In
Jun 25
Dr. Webb — 2:00 PM
Cardiology Follow-Up
Jun 14
Dr. Roberts
Routine check-in, BP within target
May 30
Dr. Webb
Cardiology follow-up, stable
📄 Medication List — Updated Jun 19
📄 Lab Results — Jun 10
📄 Care Plan Summary
🔗 FHIR R4 · HL7 · SMART on FHIR
Records sync automatically with connected provider systems — no duplicate entry.
Dr. Aisha Roberts · Primary Care
🔒 HIPAA-Compliant Session
Eleanor
00:00
🎤
📹
☎
🩺
📅
📁
🏠
Telehealth Connect™

Integrated virtual visits between resident, provider, caregiver, and (optionally) family — reducing unnecessary transportation and improving access to care. Tap a provider to start a visit.

  • Primary Care, Behavioral Health & Specialty Visits
  • Appointment Scheduling & Provider Invitations
  • Visit Documentation & Provider Notes Storage
  • Visit History
  • HIPAA-Compliant Communications
9:41 AM📶 🔋 100%
⌄
Notifications
Reminders
Time for your morning medication
Now
Events
Garden Club starts in 30 minutes
10m ago
Family Video Connect™
Patricia Vance-Hill sent you a message
45m ago
Good Morning, Eleanor
📹
Family Call
🏆
Events
🚌
Transport
🍲
Dining
💊
Wellness
🔔
Reminders
🏥
Telehealth
💬
Support
Patricia Vance-Hill
Daughter · Available now
📹
👤
Michael Hill
Son-In-Law
📹
👤
Olivia & Connor Hill
Grandchildren
📹
10:00 AM
Garden Club
Courtyard
1:00 PM
Chair Yoga
Wellness Room
3:30 PM
Book Club
Library
6:00 PM
Community Dinner
Dining Hall
🚌 Next Pickup: Tomorrow, 10:00 AM
Dining outing to Sandy Springs Farmers Market
Jun 18
Specialist Appointment
Today’s Menu
Breakfast
Scrambled eggs, oatmeal, fresh fruit
Lunch
Grilled chicken, garden salad, soup
Dinner
Herb salmon, roasted vegetables
91
Thrive Score™
Up 4 points this week
✓Physical Therapy9:15 AM
✓Morning Walk8:00 AM
○Chair Yoga1:00 PM
8:00 AM
Lisinopril — Taken
6:00 PM
Metformin
8:00 PM
Atorvastatin
Dr. Aisha Roberts
Primary Care · Next visit Jun 25
🏥
Sarah Mitchell
Your Caregiver · On Site
💬
📹
🔔
💬
🏠
Resident Home Hub™

Every Serenity Creek residence includes a dedicated iPad — the resident’s simple, intuitive digital home hub. Tap any app icon to explore the full experience.

  • Family Video Calls & Community Events
  • Transportation Requests & Dining Menus
  • Wellness Calendar & Medication Reminders
  • Community Announcements & Support Requests
  • Telehealth Visits & Serenity Intelligence™ Recommendations
9:41 📶 📷 🔋
⌄
Notifications
SC Connect™
Eleanor — Medication reminder window opens in 15 min
Now
SC Connect™
James — PT escort in 20 min, Home 04
2m ago
Messages
Kiarra Smith: Thanks for the quick flag, keep me posted.
8m ago
Serenity Intelligence™
New wellness pattern flagged for James Whitfield
22m ago
Sarah Mitchell
Lead Caregiver · 7:00 AM–3:00 PM
🔔
Eleanor — Medication reminder window opens in 15 min
Today’s Tasks
Eleanor Vance
Home 01
✓Morning Check-In8:02 AM
✓Medication Reminder Sent8:15 AM
✓Care Note Logged9:40 AM
○Family Video Call Assist2:00 PM
James Whitfield
Home 04
✓Morning Check-In7:48 AM
✓Mobility Concern Flagged8:20 AM
○PT Escort1:00 PM
○Wellness Check-In3:30 PM
Patricia Alvarez
Home 07
✓Morning Check-In7:55 AM
✓Breakfast Skipped — Logged8:30 AM
○Extended Wellness Check11:00 AM
○Family Notification Call11:30 AM
My Residents
Eleanor Vance
Home 01
Safe
Care Note
Resident participated in gardening activities this morning. Mood positive, mobility steady. No concerns to report.
James Whitfield
Home 04
Needs Attention
Care Note
James reported increased knee discomfort during morning walk. Flagged for PT re-evaluation. Escorting to 1:00 PM appointment.
Patricia Alvarez
Home 07
Needs Attention
Care Note
Patricia reported poor sleep and low appetite. Conducting extended wellness check. Family notified proactively.
Secure Messages
Kiarra Smith, Management · 8:45 AM
Thanks for the quick flag on Robert this morning. Keep me posted.
Sarah Mitchell · 8:47 AM
Will do — heading to check on James now for his PT escort.
Marcus Webb, Caregiver · 1:15 PM
Can you cover my 2pm med round? Stuck in traffic.
Type a message…
➤
✨ Serenity Intelligence™
✨ Thrive Score™ Alert
Patricia Alvarez
Patricia’s Thrive Score dropped 6 points this week — sleep and appetite are the primary drivers.
✨ Pattern Detected
James Whitfield
James has reported knee discomfort 3x in 2 weeks. Consider flagging for care plan review.
✨ Positive Trend
Eleanor Vance
Eleanor’s engagement score is up 8% this month — gardening and social hours are driving it.
✅
Tasks
👤
Residents
💬
Messages
✨
Insights
Mobile Caregiver App — Sarah Mitchell, Live
Mobile Caregiver Experience™

Caregivers are never tied to a desktop — full documentation and communication from anywhere in the community. Tap through the tabs on the phone to explore.

  • Resident Profiles & Care Notes On the Go
  • Task Completion & Visit Verification
  • Scheduling & Secure Messaging
  • Photo Uploads & Telehealth Participation
  • Serenity Intelligence™ Insights
9:41 📶 📷 🔋
⌄
Notifications
SC Connect™
Eleanor completed Physical Therapy — Thrive Score™ up 2 points
Now
Transportation
En route to Sandy Springs Medical Plaza
5m ago
Messages
Sarah Mitchell: Eleanor had a wonderful morning in the garden!
18m ago
SC Connect™
Reminder: Family Video Call scheduled at 2:00 PM
1h ago
Patricia Vance-Hill
Eleanor’s Daughter · Family Portal
SC Connect™ Video
Eleanor Vance
would like to video call
☎
📹
Tap the camera to answer with video
Eleanor Vance · Home 01
You
00:00
🎤
📹
☎
Eleanor · Today
91
Thrive Score™
▲ Up 4 pts this week
✓Physical Therapy Complete9:15 AM
✓Breakfast Complete8:10 AM
○Family Video Call2:00 PM
📱 Family Pulse™
You’ve visited the portal 4x this week — Eleanor’s engagement score reflects your involvement.
💬 New message from Sarah Mitchell
Video Calls

Eleanor is requesting a video call right now.

Eleanor Vance
Tap to answer the call
📹
Recent Calls
Yesterday, 3:00 PM12 min
Jun 18, 10:30 AM8 min
Transportation Tracking
🚌 En Route
Specialist Appointment Pickup
Driver arriving in 8 minutes. Eleanor will arrive at Sandy Springs Cardiology by 2:15 PM.
Upcoming
Tomorrow, 10:00 AMDining Outing
Invoices & Documents
June StatementPaid
$4,883.00
Documents
📄 Care Plan — June 2026
📄 Family Orientation Packet
📄 June Statement.pdf
Care Team Messages
Sarah Mitchell, Caregiver · 10:15 AM
Eleanor had a wonderful morning in the garden club! Mood and appetite are great today.
You · 10:18 AM
That’s wonderful to hear, thank you for the update!
Sarah Mitchell, Caregiver · 1:05 PM
Reminder: we’ll be video calling at 2:00 PM today for your weekly visit.
Type a message…
➤
🏠
Home
📹
Video
🚌
Tracking
💳
Billing
💬
Messages
Family Command Center — Patricia Vance-Hill, Live
Family Command Center™

A dedicated mobile experience that keeps families continuously informed and engaged. Tap “Video” below, then answer the call to see how a family video visit feels in real time.

  • Resident Updates & Family Pulse™
  • Video Calls & Transportation Tracking
  • Invoices, Documents & Care Team Messaging
  • Appointment Reminders
  • Thrive Score™ Visibility & Serenity Intelligence™ Recommendations
External EMR Integration

SC Connect™ is built for interoperability — allowing providers to access resident information and conduct telehealth visits without duplicating workflows.

FHIR R4 HL7 SMART on FHIR Future API Integrations
Potential Integrations
Epic
Cerner
eClinicalWorks
Athenahealth
NextGen
Other Provider Systems

Available via Web Application, iOS, Android, Resident iPad Devices, Caregiver Mobile Devices, and the Administrative Dashboard.

02 — Phase 2: The Vision

A platform first.
A community next.

Serenity Creek Pond
Phase 2 Vision Sandy Springs, Georgia (Desired)

Once SC Connect™ is live with paying operators, we open Serenity Creek’s own flagship community — a 20-home gated estate where the platform runs natively from day one. This is the long-term vision the pre-seed round sets in motion, not something this round is asked to fund directly.

🏡

20 Luxury Tiny Homes

Architect-designed residences with premium finishes, zen private gardens, and smart home technology.

🌿

Wellness & Spa Pavilion

On-site spa, fitness studio, yoga and movement space — a daily healing ritual, not a hotel amenity.

🧘

Prayer, Meditation & Reflection

Japanese garden and pond, walking trails, and meditation spaces for spiritual restoration.

🍽️

Community Center & Dining Hall

Shared meals and group programming that transforms residents from neighbors into a genuine healing community.

📱

SC Connect™ Native From Day One

The same platform we license to other operators runs the flagship community itself — smart home integration, wellness tracking, care coordination, and family visibility in one system.

Aerial View
Aerial View — 13 Acres
Gated Entry
Existing Gated Entry
Walking Trails
Existing Walking Trails
02b — Phase 2: The Residences

Every detail designed
for restoration.

Our luxury tiny homes are far from ordinary. Each residence features architect-designed interiors, a zen private garden, smart home technology, and seamless indoor-outdoor living — sized for simplicity and styled for dignity.

Tiny Home Exterior — Zen Garden
Residence Exterior — Zen Garden Design
Tiny Home Warm Wood
Residence Exterior — Warm Wood
Luxury Bathroom
Ensuite — Spa-Grade Finish
Smart Kitchen
Kitchen — Smart Home Enabled
Community Lobby
Community Center Lobby
02c — Phase 2: Community Life

Every day a step
toward wholeness.

From morning yoga and nutritious shared meals to afternoon spa treatments, simulator recreation, and evening reflection — every day at Serenity Creek is a curated healing journey.

Yoga
Daily Programming
Yoga & Movement
Dining
Nutrition
Farm-to-Table Dining
Recreation
Recreation
Simulator Lounge
Housekeeping
Concierge
Full-Service Housekeeping
Resident Wellness
Personalized Care
Resident Wellness
Community Gathering
Community
Shared Gathering
Life at Serenity Creek
Resident Experience
Life at Serenity Creek
Active Living
03 — Market Opportunity

A $1.8 trillion market with
virtually no category leader.

Serenity Creek sits at the precise intersection of three explosive macro trends — luxury wellness, aging demographics, and mental health awareness — creating a compounding demand curve no single competitor has captured.

$1.8T Total Addressable Market

Global wellness economy. Serenity Creek operates within wellness real estate, hospitality, senior living, and personal care services.

$120B Serviceable Addressable Market

Luxury wellness retreats, recovery communities, executive wellness, aging-in-place services, and mental health residential markets in the U.S. and Canada.

$2B+ Serviceable Obtainable Market

Initial Southeast U.S. desired site and replication across Atlanta, Charlotte, Nashville, Austin, and Scottsdale over a 5-year horizon.

Why Now — Structural Tailwinds
🔥
Burnout Epidemic

77% of Americans report burnout. High-functioning executives and caregivers have the fewest dignified recovery options.

🏠
Loneliness Crisis

The U.S. Surgeon General declared loneliness a public health epidemic. Community-based residential models are uniquely positioned.

💼
Executive Wellness Spending

Corporate wellness programs are growing at 8% annually. Employers are paying premium prices for solutions that work.

🎖
Veteran Recovery Programs

Hundreds of thousands of veterans are underserved by institutional care — a large, funded demand channel.

📈
Aging Affluent Population

73 million Baby Boomers entering retirement with significant wealth and a desire to age with independence and luxury.

🏠
Remote Work Lifestyle Shift

Location independence has opened the door to lifestyle-first residential decisions. A generation is no longer anchored to a single city.

04 — Competitive Landscape

Every competitor is flying
completely blind.

Canyon Ranch has luxury. Memory care communities have residency. National EHR companies have technology. But not one operator in the senior living space has combined luxury residential living with a purpose-built technology platform that connects residents, caregivers, families, and hospitals in real time. They are all operating with paper logs and phone calls while charging $5,000–$12,000 a month. That gap is the business.

Operator Luxury Residential Wellness Technology Scalable Model
Canyon Ranch ✓ ✗ ✓ ✗ Limited
Miraval Resorts ✓ ✗ ✓ ✗ Limited
The Ranch Malibu ✓ ✗ ✓ ✗ ✗
Recovery Communities ✗ ✓ Partial ✗ Partial
Senior Living Operators Partial ✓ Partial Partial ✓
Serenity Creek ✓ ✓ ✓ ✓ ✓
★ Serenity Creek is Creating a New Category: Luxury Residential Wellness Communities

PointClickCare and MatrixCare have scale, but they were built for hospitals and large skilled nursing operators — quote-based pricing, months-long implementations, and modules most small communities never use. Caily solves family communication well, but it is a layer that depends on an existing EHR underneath it; it does not replace one. No platform in this market is both a true system of record and priced for the 100,000+ small and mid-size operators who run on paper logs and phone calls today. That gap is SC Connect™.

Platform System of Record Family Engagement Caregiver Mobile Small-Operator Pricing Deploys in Days
PointClickCare ✓ Limited Limited ✗ ✗
MatrixCare ✓ Limited Limited ✗ ✗
ECP ✓ Limited Limited Partial ✗
ALIS ✓ Partial Partial ✓ Partial
Caily ✗ ✓ Partial Partial Partial
SC Connect™ ✓ ✓ ✓ ✓ ✓
★ SC Connect™ is the Only Platform That is Both a Real System of Record and Priced for Small Operators
Serenity Creek Master Plan

05 — The Land

The desired site
has been identified.

Before Strategy
4/10
With Land Strategy
9/10

★ Recommended Approach — Control the Land Without Buying It
13 acTotal Acreage
Sandy SpringsAtlanta, Georgia
Pond + CreekExisting Water Features
GatedExisting Entry Infrastructure

4824 Northside Drive is not just a property — it is the physical embodiment of the Serenity Creek vision. A serene 13-acre Sandy Springs estate with a fountain pond, mature forest, existing gated entry, winding private drive, and a red-roofed barn ready for conversion into the community center. It already looks like Serenity Creek.

Aerial
Gate
Pond
Trails

Two-Track
Land Strategy

★ Primary Strategy

Option Agreement — Control Without Full Acquisition

  • Secure the property under an option agreement — exclusive rights without a $10M purchase commitment today
  • Negotiate a 12–18 month due diligence window — enough time to raise capital and complete approvals
  • Obtain zoning approvals during the option period — reducing risk before a dollar of construction capital is spent
  • Complete site plans and feasibility studies while the option is active
  • Raise construction capital with site already "controlled" — investors commit faster to controlled sites
  • Secure operating licenses and permits in parallel — nothing left to chance at close
Why This Works For You As An Investor

Your Capital De-Risks the Entire Deal

  • Pre-seed capital secures site control — every dollar goes toward locking in a $10M+ asset at option pricing
  • A real address transforms the pitch — you can drive to 4824 Northside Dr today and stand on the land
  • Controlled site + zoning progress unlocks institutional capital for Series A — your check leads the round
  • Option agreement creates urgency — a 13-acre Sandy Springs estate with a pond will not stay available
  • Staged ownership means capital efficiency — option → pre-development → construction raise, each stage de-risked
  • Your pre-seed position converts at a 20% discount at Series A — early conviction rewarded with outsized upside
05b — Site Flexibility

We are not married
to one parcel.

Sandy Springs is our desired site — but Serenity Creek’s model is not dependent on any single piece of land. Phase 1 of this raise funds SC Connect™, not real estate, which means site selection for the eventual flagship community happens on our timeline, evaluated against live market conditions rather than locked years in advance.

Criteria, Not Coordinates

10+ acres, mature tree cover or water features, gated potential, and proximity to a major metro with strong senior demographic demand. The criteria are fixed. The address is not.

Evaluated When We’re Ready

Site selection happens once SC Connect™ has proven its model with paying operators — not before. That sequencing protects investor capital from market timing risk on a single piece of land.

Multiple Qualified Markets

Atlanta remains the leading candidate given existing relationships and market research, with several other Southeast and Sun Belt metros meeting the same demand profile.

06 — Roadmap

Technology first.
Everything else follows.

This is the order things actually happen in — not two parallel tracks, one sequence. We build and prove SC Connect™ first because it is the fastest, lowest-risk path to real revenue. Real estate only enters the picture once the platform has earned the right to scale into it.

Phase 1 · Build
Phase 2 · Prove
Phase 3 · Scale
Phase 4 · Expand
Month 0–1
SC Connect™ Development Begins

Pre-seed closes. Heaptrace engagement confirmed. Delaware incorporation finalized. Technical build sprint starts on the Community Hub MVP. In parallel, we are actively hiring the two seats that best support this phase — a Founding CTO to own the technical roadmap as the platform scales, and a Founding COO with prior exit experience to lead operations as we move toward Phase 2.

Tech BuildEntity FormationHiring: Founding CTOHiring: Founding COO
Month 2–3
Beta Platform Live

Community Hub v1 launches in beta with 2–3 pilot facilities sourced from Kiarra’s 100+ trained healthcare IT network. Real usage data starts flowing.

Beta LaunchPilot Facilities
Month 4–6
★ First Recurring Revenue

Per-bed licensing invoices go out. Implementation fees collected. SC Connect™ becomes a revenue-generating business — independent of any real estate milestone.

Revenue BeginsARR Clock Starts
Platform Proof Point
Month 6–9

Target: 15–25 licensed facilities, demonstrated retention, and a documented case study set. This is the evidence base for what comes next — not a projection, a track record.

15–25 FacilitiesRetention Data
Month 9–12
Next Funding Round Opens

With real revenue and retention data in hand, we raise the next round on the strength of demonstrated traction — not a pitch deck projection. Round size and structure determined by performance to that point.

Performance-Based Raise
Year 2 and beyond
Flagship Community Evaluation Begins ▼ Click to see how this plays out

Only once the platform is proven do we begin actively evaluating sites for Serenity Creek’s flagship wellness community — powered natively by SC Connect™ from day one. Timing depends on platform performance, not a fixed calendar date.

Site EvaluationPhase 2 Vision
How Phase 2 Actually Plays Out
1
Start Small — 5–10 Homes

Not a 20+ unit build. A small initial footprint that can fill quickly, validated by real demand rather than a large speculative build.

2
Fast Lease-Up Focus

A fully occupied 8-home community is a stronger proof point than a half-empty 30-home one. Pre-opening waitlist built from SC Connect™ operator relationships and healthcare referral partnerships.

3
SC Connect™ Native From Day One

Every home wired with the platform we already license to other operators — the flagship community becomes a live product showcase that sells the next round of software licenses.

4
Validate, Then Expand

Additional homes or a second community only after the first cohort proves occupancy and retention — the same proof-before-scale discipline used for the software business.

Why this sequencing protects investor capital: A small, fast-filling community de-risks the real estate bet the same way a narrow $500K software raise de-risks Phase 1 — prove it works at a small scale before committing more capital.
Hiring in Lockstep With the Roadmap

We are not hiring broadly — we are filling the two seats that directly unlock the next phases of this roadmap. Both searches are active now, in parallel with the Phase 1 build.

Founding CTO Actively Hiring

Unlocks Phase 1–2: owns the technical roadmap as SC Connect™ scales from MVP to 15–25 licensed facilities, and architects the platform for the licensing volume Phase 3 depends on.

Founding COO Actively Hiring

Unlocks Phase 2–4: a 2x-exit operator who builds the operations playbook for Phase 2’s funding round and leads execution into the flagship community evaluation in Year 2 and beyond.

Why This Order

“We are not asking investors to fund a vision and a building at the same time. We are asking them to fund the fastest, most capital-efficient proof point first — and earn the right to build everything else on top of it.”

07 — The Business

A rare combination of
mission and margin.

Serenity Creek’s near-term business is SC Connect™ — recurring per-bed software licensing to senior living operators. The flagship community and its residential revenue come later, once the platform has proven itself.

SaaS
SC Connect™ Licensing$8–$18 per bed, per month — the primary near-term revenue engine
70%+
Gross MarginSoftware economics — not real estate economics
Phase 2
Residential Wellness FeesFuture revenue layer once the flagship community is built — not part of this raise
Phase 2
Wellness & Spa AccessDay-use programming once a community is operating

Use of Pre-Seed Funds

45%
SC Connect™ DevelopmentHeaptrace engagement, Community Hub MVP build, core platform engineering
20%
Pilot Launch & OnboardingImplementation support for first 15–25 facilities, training materials
15%
Sales & Go-To-MarketOutreach through Kiarra’s 100+ trained network, early customer acquisition
12%
Legal & CorporateEntity formation, SAFE documentation, IP protection, compliance
8%
Operations & Runway BufferBanking, data room, investor reporting, contingency reserve
08 — ROI Simulator

Run the real numbers.
Starting with SC Connect™.

Built on June 2026 market data. Senior living software competitors price at $4–$15 per bed, per month (AL CloudCare, ALIS, ECP). SC Connect™ prices at $8–$18 per bed — competitive, with real-time family and caregiver features competitors don’t offer. Move the controls and watch the model respond.

📊 Senior Living Software Market — June 2026
PlatformPricing ModelTier
AL CloudCare (entry tier)$3.99–$4/bed/moBudget
AL CloudCare (full EHR)$10–$12/bed/moStandard
ALIS (assisted living EHR)$8–$15/resident/moStandard
ECP / MatrixCare (enterprise)Custom / $150–$300+ mo flatEnterprise
SC Connect™ Target$8–$18/bed/mo★ Real-Time Family + Caregiver

Sources: AL CloudCare 2026 pricing · ALIS Software Finder 2026 · MyFieldAudits 2026 · EMRGuides Long-Term Care Software 2026

🎓 Built-In Sales Pipeline

Kiarra has trained 100+ people to break into healthcare IT — a network already inside facilities that need this platform. James brings 16 years of Athena-Flow and GE Centricity relationships. Warm leads, not cold calls.

💻Price per Bed / Month$12
$8 (entry)$18 (premium)

ⓘ Market range $4–$15/bed · SC Connect™ priced at the premium edge for real-time features

🏠Avg Beds per Facility22
10 (small home)80 (regional operator)
👤Facilities at 6-Month Mark12
3 (slow pilot)50 facilities
📈New Facilities / Month (after launch)3
015/mo
🔄Monthly Churn3%
0%10%

ⓘ SaaS benchmark: 2–5% monthly churn typical for SMB software

💸Implementation Fee$1,800
$500$3,500

ⓘ Market range: $650–$3,500 onboarding fee (ALIS 2026)

💻 Revenue per Facility / Mo
—
Beds × price per bed
📈 MRR at 6 Months
—
💸 Total Revenue at 6 Months
—
License revenue + implementation fees
📈 Year 2 Monthly Recurring
—
⚡ Year 3 Cumulative Revenue
—
Cumulative SaaS revenue
⏱ $500K Pre-Seed Payback
—
Today—5 yrs
012345
📈 SC Connect™ Revenue by Year
⚠ Illustrative Only — Phase 2, Not Part of This Raise

This models the future Serenity Creek flagship community, funded separately once SC Connect™ has proven itself. Included for context on the long-term vision only.

📊 Atlanta Metro Senior Living Pricing — June 2026
Market SegmentMonthly RangeTier
Standard AL — Atlanta Metro$4,000 – $4,800Standard
Sandy Springs AL Average$5,000 – $6,800Premium
Buckhead / Sandy Springs Luxury$5,500 – $8,000Luxury
Corso Atlanta (Ultra-Luxury)$6,000 – $12,500Ultra-Luxury
Serenity Creek Entry Living$4,300 – $5,500★ Wellness Community
Serenity Creek Expanded Services$5,500 – $7,000+★ Growth Revenue Model

“Serenity Creek utilizes a flexible wellness-first pricing model. Residents enter through an affordable community living experience and selectively add services as their needs evolve, creating higher occupancy potential and multiple recurring revenue streams.”

🏠Number of Beds20
1060 beds
🧑Monthly Fee / Resident$4,800
$4,300 (entry)$7,000+ (expanded)
👤Occupancy Rate83%
55%95%
🩹Optional Services / Resident / Mo$450
$0 (entry only)$1,500 (full add-ons)
💸Operating Expense Ratio58%
40%72%
💰Total Capital Required$7.0M
$1.2M$15M
🏠 Annual Base Revenue
—
🩹 Helpers Services Revenue
—
📈 Total Annual Revenue
—
Base + services + ancillary
💸 Annual EBITDA
—
⏱ Capital Payback (Illustrative)
—
Today—12 yrs
024681012
Cumulative EBITDA by Year

SC Connect™ is what this raise funds. The community model below is shown for long-term context only — it represents the platform’s eventual home, not a current funding need.

🌟 Why Phase 1 First

$500K builds and proves SC Connect™ with zero real estate risk — no zoning, no construction, no land financing. Once the platform has paying, retained customers, the Phase 2 community is funded on the strength of real revenue, not projections.

ⓘ  All projections are illustrative, based on June 2026 market research. SC Connect™ pricing sourced from AL CloudCare, ALIS, ECP, and MatrixCare published 2026 pricing. Community model (Phase 2) sourced from NIC MAP Q1 2026 and Weitz Construction Cost Brief Q1 2026. Actual results depend on execution, market adoption, and conditions. Neither model is a guarantee of returns.
08b — The Long-Term Vision

Not one property.
A national platform — built in order.

This is the vision Serenity Creek is working toward. None of these milestones are promises with fixed dates — they are sequenced outcomes that depend on the platform proving itself first. We would rather show you the honest shape of the opportunity than a calendar we cannot guarantee.

Near-Term — Platform Proof
SC Connect™ at Scale
  • 25–50 licensed facilities
  • Demonstrated retention & case studies
  • Performance-based next raise
Mid-Term — Site Evaluation
Flagship Community Begins
  • Site selection against live market data
  • SC Connect™ deployed natively from day one
  • First community as a live case study
Long-Term — National Platform
Replication & Licensing
  • Additional communities, each validated before the next
  • SC Connect™ licensing scales nationally
  • Technology platform as the primary enterprise value driver
Three Revenue Layers, Built in Sequence

1. Technology Platform (SaaS)

SC Connect™ licensed to third-party senior living operators — the first revenue layer, and the one this raise funds directly.

2. Real Estate Operations

Once the platform is proven, monthly residential fees from Serenity Creek’s own flagship community add a second, predictable revenue layer.

3. Wellness & Services

Day-use programs, personal care packages, and concierge services layered on top of the flagship community once it is operating.

"This is not a real estate project asking investors to wait years for a single building. It is a technology company with a clear path to revenue — and a long-term vision for what that revenue makes possible."

Kiarra Smith · Founder & CEO
10 — The Ask

Be the reason
senior care finally connects.

$500K

Pre-Seed SAFE Round · Now Open

Round Size$500,000
StructureSAFE Note
Discount at Next Round20%
Use of FundsBuild SC Connect™ · Launch Pilots · First Recurring Customers
Phase 1 Goal15–25 pilot facilities · first recurring revenue within 6 months
Long-Term VisionSC Connect™ powers Serenity Creek’s future flagship wellness community
Next Round TriggerProven retention · recurring revenue · performance-based, not date-based
Parent EntitySerenity Creek Inc.
Technology SubsidiarySC Connect™ LLC

Investor Tiers

Friends & Early Believers
$5,000 minimum
Quarterly investor updates · early access to platform demos · founder Q&A access
Angel Investor
$25,000 minimum
Direct founder access · monthly updates · priority allocation in future rounds
Lead Investor
$100,000+
Lead designation · advisory input on go-to-market · first right to participate in next round
10.5 — Investor Q&A

The hard questions.
Direct answers.

26 questions across four categories — the bottlenecks, objections, and tough questions a sophisticated investor will actually ask. We did not wait for them to ask first.

Responding to Investor Feedback

This section directly addresses competitive threats (Caily, PointClickCare, Sage), revenue model scrutiny, the Phase 1/Phase 2 sequencing logic, and the toughest rebuttal-style questions an investor could raise. Every answer is written to be defensible, not promotional.

Heaptrace is building the platform — who actually owns the IP?
Serenity Creek does, fully. Heaptrace operates as a development partner under a Work-For-Hire agreement — Serenity Creek retains 100% source code ownership, 100% IP ownership, and 100% commercialization, licensing, and transfer rights. That includes every Serenity Intelligence™ methodology, algorithm, scoring system, and naming convention (Thrive Score™, Resident Match Engine™, Family Pulse™, Community DNA™, Opportunity Engine™, and the rest). Serenity Creek also owns all GitHub repositories, deployment environments, infrastructure credentials, and architectural assets from project inception — nothing sits in a vendor’s name.
Is SC Connect™ limited to one community, or can it scale beyond the United States?
SC Connect™ is cloud-based by design — there is no on-site server, no proprietary hardware, and no dedicated IT team required at the facility. Any operator with an internet connection can deploy it, anywhere in the world. This is fundamentally different from legacy EHR systems that often require on-premise infrastructure or region-specific technical setup. The same platform that runs a 9-home community in Sandy Springs runs identically for an operator in another state, or eventually another country — the deployment model does not change with geography. That is a structural advantage for a software business: the addressable market is not bounded by where we have built physical real estate.
Caily already does family communication for senior living, and PointClickCare just launched a next-gen platform. Why does SC Connect™ win?
Caily is real competition and we take it seriously — it solves family communication well. But it is a layer that sits on top of an existing EHR; it does not replace one, and it depends on integration with PointClickCare, CareRight, or IARE to pull data. SC Connect™ is built to be the system of record itself for small operators who do not have an enterprise EHR to integrate with in the first place — the tens of thousands of personal care homes priced out of PointClickCare’s custom, quote-based enterprise pricing. PointClickCare’s own reviews describe upfront costs and module fees that prevent broader rollout even among existing customers. We are not trying to out-feature PointClickCare for large operators. We are serving the segment that finds PointClickCare’s pricing and complexity prohibitive.
What happens if PointClickCare or MatrixCare just builds your family-visibility feature into their platform?
They might, for their existing enterprise customers. But their entire pricing model and sales motion is built around large, multi-site operators with dedicated IT staff — not a 20-bed personal care home that needs to be live in days, not months. A company optimized to sell six-figure enterprise contracts rarely successfully pivots downmarket to sub-$1,000/month deals; the sales economics, support model, and product complexity all work against it. This is the classic incumbent’s dilemma, and it is the same dynamic that let companies like Toast and Mindbody win in their categories against larger, slower-moving platforms.
Sage just raised $65M for resident monitoring. Are you worried about well-funded competition?
Sage is monitoring technology — sensors and activity tracking. That is a different layer of the stack than what SC Connect™ does, and the two are complementary, not competitive: Sage generates signal, SC Connect™ is where that signal becomes a care plan update, a caregiver alert, and a family notification. A $65M raise in this category is a strong signal that institutional capital believes the senior living technology gap is real and investable — that validates the thesis, it does not threaten the specific business we are building.
Is this actually defensible technology, or just a dashboard wrapped around existing tools?
The defensibility is not a single patented algorithm — it is the combination of three things competitors do not have together: blockchain-secured, portable records that travel with the resident to any hospital; a pricing and onboarding model built for operators who cannot afford a six-month enterprise implementation; and a founder with 10 years inside Epic, Cerner, and the VA’s own EHR system who knows exactly where those systems fail small operators. Moats in this category come from distribution and trust as much as code — and our distribution is Kiarra’s 100+ person trained network already inside these facilities.
What does HIPAA compliance actually require, and is it built in from day one?
Yes — HIPAA compliance is being built into the architecture from the start, not retrofitted later. This means signed Business Associate Agreements with every vendor that touches resident data, encryption at rest and in transit, audit logging on every record access, and role-based access controls so a caregiver sees only what their role requires. We are working with healthcare-experienced legal counsel on this specifically because retrofitting compliance after launch is far more expensive and risky than building it in from day one.
How long does it actually take a small operator to go live with SC Connect™?
Our target is days, not months — a deliberate contrast to enterprise EHR implementations that can take 3–6 months. Because we are targeting operators with simpler workflows (no skilled nursing complexity, no multi-state billing), the data migration and training burden is dramatically lower. This is also why Kiarra’s background matters operationally, not just for sales — she has personally led EHR implementations and knows how to compress this timeline.
What happens to a facility’s data if SC Connect™ shuts down or they want to switch providers?
Data portability is a stated design principle, not an afterthought. Resident records are structured for export in standard formats, and the blockchain-secured architecture is specifically intended to make records portable across providers and hospital systems — the opposite of vendor lock-in. An operator who is worried about being trapped in our system is exactly the kind of skepticism we want to address directly during the sales process, not avoid.
$8–$18 per bed seems low. How does this become a real business?
It is priced to be adopted, not to maximize early revenue per customer. At 70%+ gross margins, the unit economics work even at this price point — the constraint on this business is customer acquisition, not per-unit profitability. A 20-bed facility at $12/bed/month is $2,880/year — modest per account, but the model scales through volume across tens of thousands of underserved facilities, not through extracting maximum price from a small number of large accounts.
What is your realistic customer acquisition cost, and how do you actually reach 15–25 pilot facilities?
Our primary channel is not paid acquisition — it is Kiarra’s existing network of 100+ people she has personally trained in EHR billing and clinical implementation, many of whom work inside the exact facilities we are targeting. That is a warm referral channel with effectively zero CAC for the first cohort. We are not assuming a generic SaaS CAC model; we are assuming a founder-led, relationship-driven sales motion for the first 12–18 months, which is realistic and lower-risk than a paid acquisition strategy at this stage.
What is your expected churn rate, and why should we believe it?
We have not generated revenue yet, so any churn figure is a planning assumption, not a track record — and we want to be direct about that. What we can say is that switching costs in this category are meaningfully higher than typical SaaS because the system holds resident care history; once a facility is on a platform with months of care documentation, the operational friction of switching is real. We are underwriting our own projections conservatively rather than assuming best-case retention.
Why should investors believe a $500K raise gets you to real recurring revenue in 6 months?
Because the $500K is funding a narrow, achievable scope: finish a defined MVP feature set, not a sprawling enterprise platform; onboard a small, named pipeline of pilot facilities, not a cold-start sales funnel; and price for fast adoption, not negotiation. We are not asking this round to fund land, construction, or a large team. It funds one product, one go-to-market motion, and one outcome: proof that operators will pay and stay.
What is the realistic Total Addressable Market, and is $1.8T or any inflated TAM figure being used here?
No — and we want to be explicit that we have deliberately avoided inflated market-sizing language. The realistic near-term addressable market is the segment of U.S. personal care homes and small assisted living operators currently underserved by enterprise EHR pricing — a market in the tens of thousands of facilities, each worth a few thousand dollars a year in recurring software revenue. That is a real, bottom-up number, not a top-down percentage of a trillion-dollar healthcare statistic that has nothing to do with our actual customer.
What is the path to your next funding round, and what valuation should we expect?
We have deliberately not pre-set a valuation or fixed timeline for the next round — that would be presumptuous before we have revenue. The next round opens once we have demonstrated facilities, retention data, and recurring revenue. Valuation at that point will be a function of actual performance, which protects both early investors (whose SAFE converts at a 20% discount regardless) and the company from negotiating against unearned projections today.
What is your gross margin assumption, and is 70%+ realistic for this customer segment?
70%+ gross margin is standard for vertical SaaS at this stage and is achievable because our cost base is engineering and customer support, not headcount-heavy implementation services. The main cost pressure to watch is support burden from less tech-savvy small operators, which is why onboarding simplicity is a product priority, not just a sales pitch.
If the flagship community isn’t funded by this raise, why mention it at all?
Because it explains the long-term vision honestly without asking this round to fund it. Investors deserve to know where the platform is ultimately headed, but we are not going to ask for real estate capital before the software has proven it works. Mentioning Phase 2 without funding it is more honest than either hiding the vision or padding this raise with land costs it does not need.
What does the Phase 2 community actually look like operationally — walk me through it.
The model targets a small initial footprint — roughly 5–10 homes at launch, intentionally small so occupancy fills quickly rather than sitting on a large, slow-absorbing community. Each home is wired with SC Connect™ from day one, meaning the flagship community is simultaneously a live product showcase for prospective software customers. Fast initial lease-up matters more than scale at this stage — a fully occupied 8-home community is a stronger proof point than a half-empty 30-home one.
How do you know residents will pay $4,300–$5,500/month for this when you have not built anything yet?
That entry pricing is intentionally conservative, benchmarked below standard Atlanta-metro assisted living ($4,000–$4,800) while still clearing a path to strong margins through optional service upsells — not the luxury positioning we originally modeled. An affordable entry price is also a faster path to high occupancy, which is exactly what a young community needs. We are not asking anyone to underwrite a luxury price point on unbuilt real estate; we are asking them to underwrite a realistic, conservative one. That is exactly why Phase 2 does not happen until Phase 1 has generated real revenue and real trust.
What happens if, by the time you are ready for Phase 2, the senior housing market has changed?
That is precisely why we are not locking into a specific site or market today. Sequencing the real estate decision after the software is proven means we evaluate site economics, occupancy benchmarks, and construction costs at the time we are actually ready to build — using current data, not assumptions made years earlier in a pitch deck that could be stale by the time we act on it.
Could the real estate piece ever become a distraction from the core software business?
That risk is real in any company with two potential business lines, and we are managing it by sequence, not by promise. SC Connect™ is the entire focus until it has proven recurring revenue and retention. Phase 2 is not approved, funded, or staffed until that bar is met. We would rather under-promise on real estate timing than risk splitting founder and team attention before the software business is durable.
Is the personal care home licensing model (non-medical) consistent with $4,300–$5,500/month entry pricing?
Yes — and that consistency is the point. Personal care home licensing keeps regulatory complexity and operating risk well below assisted living or skilled nursing, which is exactly why we can price for affordability and occupancy rather than for clinical acuity. Residents pay for community living, wellness programming, and technology-enabled connectivity at entry; optional services (dining packages, transportation, wellness add-ons) layer on top as needs grow, which is where margin expansion comes from over time. The trade-off is explicit: lower regulatory risk and a lower entry price, in exchange for a service-expansion revenue model rather than a high-flat-fee one.
Be honest — what is the single biggest risk to this business?
Sales velocity in Phase 1. The entire thesis depends on reaching 15–25 paying, retained facilities within roughly 12 months using a founder-led, relationship-driven motion. If that motion is slower than projected — if Kiarra’s network converts at a lower rate than expected, or onboarding friction is higher than planned — the whole sequenced plan (software proof before real estate) slows down with it. We are not hiding from this; it is the single number we will be most focused on in the first six months, and the one we would want any investor to track most closely.
Why should we trust a founder without a prior successful exit to execute on both software and eventually real estate?
Fair question, and we do not have a prior exit to point to. What we do have is 10 years of hands-on, inside-the-system experience — not advisory experience, but actually implementing Epic, Cerner, and the VA’s own EHR — combined with a deliberately narrow, sequenced plan that does not ask Kiarra to run two businesses at once. The team is also actively recruiting a 2x-exit COO specifically to add the scaling experience the founding team does not yet have, rather than pretending that gap does not exist.
This looks like a pivot from a real estate-first pitch to a software-first pitch. Why should we trust the new story?
Because the pivot itself is a sign of discipline, not desperation. Early feedback — including direct investor pushback — correctly identified that combining an unproven software product with real estate development capital in one ask was harder to underwrite than either alone. Responding to that by re-sequencing the business, rather than defending the original plan, is exactly the kind of founder behavior investors should want to see. The underlying vision has not changed; the order of operations has, for good reason.
What would make you walk away from the real estate vision entirely?
If SC Connect™ reaches meaningful scale as a pure software business and the unit economics of real estate development do not clear a reasonable return threshold at that time, we would not force Phase 2 to happen just because it was in the original deck. The software business stands on its own; the community is additive, not load-bearing. We would rather be a focused, profitable software company than a distracted one chasing an original vision past its expiration date.
How do we know these projections are not just optimistic numbers in a spreadsheet?
You do not, yet — and we are not going to claim otherwise. Pre-revenue projections are inherently uncertain. What we can offer instead of false confidence is a narrow, falsifiable near-term goal (15–25 paying facilities within 12 months) that will either happen or it will not, reported transparently to investors on a regular cadence. We would rather be measured against one honest, checkable milestone than ask you to trust a five-year model none of us can actually verify today.
What happens to investor capital if the company fails to reach product-market fit?
Like any pre-seed investment, the SAFE structure means investors take on real loss risk if the company does not progress — we are not going to pretend otherwise. What we control is capital discipline: a $500K raise scoped narrowly enough that even a partial result (fewer facilities, slower revenue) still produces real signal about whether to continue, pivot, or wind down, rather than burning capital on an undifferentiated path to nowhere.
11 — The Conviction

"The senior living industry has been running on paper logs and phone calls for 50 years. We are building the operating system it has been missing — SC Connect™ first, proven with real customers, before a single home is built. The platform comes first. The flagship community is what it makes possible next."

Serenity Creek Inc. · SC Connect™ LLC · Incorporated in Delaware · The Operating System Senior Living Has Never Had.

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